Texture on the Runway 2018, created by NaturallyCurly.com and powered by Sally Beauty brought natural hair to the forefront more than ever during New York Fashion Week! Hosted by co-founder Michelle Bryer and recording artist Amara La Negra, the event also celebrated the 20th anniversary of NaturallyCurly and its commitment to be a resource and inspiration for women to embrace their curls, kinks, coils and waves worldwide.
Part hair/fashion show and part theater, the lighting, music, wardrobe and of course the hair carries more meaning than just of style. The presentations created by the seven brands were more than just models walking down the runway. They included dance performances, musical acts, skits and ellaborae costumes! The show has not only become a place for brands to launch new products but it has also become a platform to make powerful statements about the natural hair community and industry. Brands are taking the opportunity to express how much this natural hair movement affects our lives on a deeper level and speaks to some of the issues affecting women today. One presentation that demonstrated this was the Mielle Organics Queen of the Jungle theme which addressed competition among brands in the industry and the perception of women not being able to work together.
This year was the first to ever to feature a model wearing natural locs on the runway! Stylist Jennifer Lord of Natural Hollywood styled an artful display of locs for the Shea Mositure presentation. Every texture was represented from locs, knots, braids, fros and everything in between. Where does that happen any other place during NY Fashion week other than Texture on the Runway?
The event was invite only however, Mane Moves Media provided full coverage of the runway show and has partnered with Hype Hair Magazine to broadcast the show on Facebook airing Mon, Sept 10th at 6pm EST! Tune in to watch and let us know which brand presentation you enjoyed the most! You can also watch all of the behind the scenes action here to learn from the stylists which products were used to create these looks!