You are in a fantastic position to succeed in 2022 and beyond if you are a hair care professional specializing in textured hair! How? Through the effective use of video! An essential component of any company's marketing plan is video content. I have created multiple video campaigns with hair care experts throughout the years, and I've witnessed how this business has expanded as a result of the proliferation of social media videos. By producing content that will finally connect you and your ideal client, you will be able to meet your audience where they are in a variety of ways.
You may decide to produce a huge variety of videos, including tutorials, demos, live streaming, ads, and promos. The most crucial thing to keep in mind is that investing in video is no longer an option, regardless of the kind of video you decide to make. You may be thinking, "Who needs another hair video?” You are not required to believe me. Just consider the following video marketing statistics:
Online video traffic will account for more than 82% of all consumer internet traffic in 2022
64% of consumers buy products after watching brand-produced social videos.
72% of consumers claimed that watching a video would be preferable to reading about a product or service.
Even though these statistics are quite convincing, all you need to do is to take a look around you. There is no shortage of video whether it's streaming channels, live webinars, vlogs, or social media platforms video content has risen to the top and isn't showing any signs of slowing down.
Understanding The Power of Video
For professional hairstylists, getting rid of outdated, restrictive ideas about video and social media can be a game changer. Both social media and video are here to stay. Like everything else in life that changes, you may either change with it or fall behind. It is time to understand the power of video so that we can learn how to leverage that power to get you seen and your message heard.
By collaborating with professionals in the sector, I applied my narrative skills within the context of natural hair. When I started Mane Moves Media, social media was exploding with videos made by regular women expressing their experiences going natural. I realized at that point that the online discussion was missing an essential component: the voice of the expert! I also understood that professional stylists needed to engage the community of women and men looking to safely and successfully navigate through their hair care journeys by making videos!
Get Your Mind Right! It’s Time to Let Go of What’s Holding You Back
The first step in producing valuable and impactful content is getting out of your own way and realizing that YOU are a brand! Being you is the best thing you can do! You already have everything you need to be successful with creating content. Your perspective, your vision, and your point of view are part of your secret sauce. You deserve to be heard and you deserve to take part in the larger conversation. Take back control of your voice and create a new narrative around hair that will benefit the world. We live in a time where there is an overwhelming desire for women of color to engage in conversations about the identity, empowerment , and advancement of women of color. Creating video content is really a win-win for you and your audience!
You know the saying…a picture is worth a thousand words. Imagine what one video is worth! Video can be used for many reasons: to show steps of a process, to showcase and highlight your work, to teach and to learn…videos also provide the ability to inspire! Because video utilizes multiple forms of communication including visuals, text, and sound simultaneously, you can readily set the tone, the mood, the look, and the feel of the video to convey your message. Making sure your video has all of the necessary elements better your chances of connecting with your audience.
It is Never Too Late...The Time is Now!
I’m hoping that this new way of looking at video and social media begins the necessary shift in your thinking because creating video content is too important to pass up! There are tons of videos about natural hair online. A simple Google search of “natural hair videos” will return more than 200 million results! People have been searching online for years for information and hair advice, however, who they aren’t finding is you! The community needs your expertise now more than ever. Video is one of the best ways to get your message across to a wide audience and to cut through the tons of misinformation floating around online.
Mane Moves Studios can help you leverage the power of video to help you:
Share your brand story and unique point of view with your audience
Build trust and stronger relationships with your existing customers while also growing a new audience of new potential clients
Attract a larger audience who are searching for you and your services and/or product offerings
Generate more traffic to your website and social media channels
Improve your search engine rankings to connect more with potential clients looking for your services
If you’re not sure where or how to begin telling your story, start by booking a discovery call with us today. Mane Moves Media has been working with hair care experts who celebrate the beauty and brilliance of naturally textured hair since 2005. Take advantage of this opportunity to inspire women and men worldwide with your story, expertise, and creativity. We will work with you to help bring your vision to reality!